WHY THE VARIOUS BRANDS?
A question that normally comes to mind when individuals look into the Effycom Brand is the various brands and the need for them, and our answer is why not? As an innovative brand development company, The Effycom Group always looks at things on a greater scheme; we understand that being innovative also means taking risks. We analyse the long term goals and impact our brands will have on society, such as the level of employment that can be created, the gaps in the market that can be utilised to our advantage that we can offer now and in the future, career opportunities for future entrepreneurs and the social responsibilities in the development of the community.
Our brands are designed in such a way that, they balance off of each other, creating opportunities to work on several project; sometimes simultaneously, that can be facilitated in house with the combined forces of what the different Effycom brands specialise in. With the arts and creative foundation that The Effycom Brands are built on, quality is what we always aim to guarantee. We pride ourselves in always being 10 steps ahead of most of our competition, to inspire and not lose touch of our creative foundation.
Effycom Productions/Music/Management/Branding & Marketing/Publishing/Investments WWW.EFFYCOMPRODUCTIONS.COM
Graphic design and 3D animation
Brand development, for individuals and businesses
Record label on a non-advance system
Videography and editing
Film and TV Production
Queen OF ZAMBIA UK | QOZUK WWW.QUEENOFZAMBIAUK.CO.UK
Pageant With A Difference (slogan and literally)
Zambian cultural and heritage awareness for young Zambian women in the diaspora
Promotion of Zambian tourism
Creating awareness for charities and the needy in Zambia and around the world
Developing Zambian ambassadors through confidence training, public speaking and innovation
The Global Zambian Magazine | TGZ WWW.THEGLOBALZAMBIAN.COM
First ever cross culture quality Zambian lifestyle magazine with over 10, 000 worldwide readers in its first publication
A strict policy on cover stories to always have never used photos for the cover story individuals or photoshoot by TGZ
Quality is our ethos with the slogan “Our Quality Knows No Boundaries” meaning character defaming gossip is a no go area
The Zambian Music Charts | ZMC WWW.ZAMBIANMUSICCHARTS.COM
Zambia’s first ever Charts company with an aim to encourage artists to sell their music and refrain from regular free downloads
To build a more strict and structured charts to implore quality music production from artists and remove nepotism in radio stations
Help artists, writers, and producers make a decent living from music sales and royalties without full reliability on gigs alone
Worldwide recognition on a larger scale through affiliation with other charts companies around the globe and better recognition from worldwide radio stations
Weekly countdown announced every Sunday at either 1pm or 6pm via the ZMC website with live announcement via radio simultaneously, followed by a video of the countdown online
Acts have to have their singles released to the public on the Monday following the charts announcement in order to qualify for the Sunday countdown.
Album charts to take place once a month with albums that fit the criteria to have been released within the first two weeks of the month with chart positions announced on the last Friday of the month
Due to quantity issues in Zambia, charts are decided not based on sales but based on quality of the song(s) and/or video
TGZ TV www.tgztv.tv
Zambia’s first ever online TV channel offering streaming and on demand service
Advertisers and Sponsors will have the opportunity to advertise on the channel and sponsor The Effycom Group self-produced original content for the channel, which have an opportunity to have syndication to other channels such as BET, Zambezi Magic, MTV Base, Africa Magic and more.
ZAMBIAN MOVIES WWW.ZAMBIANMOVIES.COM
Zambian Movies is a platform to showcase Zambian and international films with behind the scenes interviews
An educational platform to look further in to filmmaking and creation, script writing and creating an actor profile.
A Platform for Zambian actors, models, directors, writers, producers to register their profile and become a member with a monthly or annual fee, so as to be discovered easily
Zambian movies showcase and networking event to showcase new movie projects
Couture and apparel brand behind the creation of merchandise for all Effycom brands
With the expansion of the ElHry Clothing brand, ElHry provides household accessories and various other personal accessories
ZAMBIAN VIDEO WWW.ZAMBIANVIDEOS.COM
Zambia’s answer to YouTube, a standalone video portal offering Zambian content, and like YouTube users get to register and upload their material.
Viewers do not get distracted from Zambian content when suggested videos appear as all content is Zambian content
Better for SEO for Zambian video content to get discovered online.
Zambian Videos creative, a tutorial service on creating good videos and how to showcase them
PROJECTS UNDER ONE OR MORE EFFYCOM BRAND
Road To Raising The Bar (in progress brought to you by ZMC in conjunction with BBC1Xtra’s DJ Edu) www.facebook.com/RoadToRaisingTheBar
An annual docu/reality show introducing Zambian music to parts of the industry that will help raise the artists profiles and careers worldwide
The aim of the project is to take 3 acts every year from Zambia and provide them a level of exposure that has not been offered before to Zambian artist and introduce Zambian music to other nationals other than Zambians with a showcase at the end of the stay in front of industry A&R and a show for new fans
14 day trip with 11 days intensive media promotion
Filmed for TV to air on TGZ TV and syndication on other channels
The Cypher Clash Hip Hop competition (in progress brought to you by ZMC see above WWW.THECYPHERCLASH.COM
Filmed for TV - Hip Hop competition to unearth the next true hip Hop artist of Zambia
One on One battles each round narrowing it down to the quarter finals which take place at a major venue through to the finals
The winner is rewarded with a year’s management with Effycom Production and a trip to the UK with studio time to record a single and video shoot in the UK with a one on one with one of UK's most respected Hip Hop artist